How Businesses Now Use Reviews

Reviews help you get found online, almost everything can be found on the internet. Reviews and review sites also play into your overall web presence. You don’t want incorrect or outdated information about your business floating around the web —

you want your prospects and customers to have a good experience with you no matter where they’re interacting (or trying to interact) with your business.

And, keeping your name, address, and phone number consistent across the web not only presents a consistent presence for your consumers but can also help your business rank better in search engine results.

Reviews give your business credibility because most of the time the reviews come from the people who have experienced your product/business. Hence, getting reviews can also improve your products.

Reviews can also impact purchasing decisions, before consumers spend money on something they will research first to make sure about their prospective product.

Before buying a product, eating at a new restaurant, or doing business with a company, people read reviews from competitors and take them into consideration. It is also important to respond to your reviews because it shows that you care about your consumers/clients.

These reviews also provide important feedback about your product, which you can use to make more improvements. Reviews can be used as ads or referrals (plus its free) people will learn about you and it will increase your potential sales

Without a doubt, we believe one of your highest priorities should be securing the trust and confidence of your prospects and customers.

This has always been critical for business owners, but it’s arguably more so now. More than ever trust and confidence are not qualities that are riding high .

We don't have to tell you that people are frustrated and disillusioned at what's going on in the world right now. So for you, what you say needs to be supported with your clients reviews.

They’ll be doing their homework first, checking you out, seeing if they can trust you… If you make a false claim or don't have online testimonials or reviews to support your business promises in your marketing, there is no hiding.

They’ll be on Google before every purchase decision to see what others are saying about you.

So get on the front foot and build your reputation by having a process to collect reviews and testimonials. As you are discovering it doesn't need to be difficult

If you’re in doubt about that, here are the stats according to Speigal Research Centre:

90% of consumers read online reviews before making any purchasing decision
88% of consumers trust online reviews as much as personal recommendations
72% say that a positive review makes them trust a local business more
93% determine whether a business has a good reputation based upon the available reviews